Enabling better media management for brands across the world
Modern media planning goes beyond solely optimizing the campaign structures. The pressing need today is for innovation and creativity. This is where Ad Tech solutions like Trackier step in to modernize the whole media management ecosystem.
The main goal of Ad Tech companies is to help bridge the gap between companies and their consumers. Let’s take a look at how Trackier is achieving this goal for its partners.
How Trackier helps ensure the success of all your marketing campaigns?
The main constraint for marketers that limits the success of their campaigns is not knowing who their target audience should be. Trackier provides a reliable and updated database by ensuring that we update our platform with:
- Current and fast-paced industry trends
- Ability to integrate and work with all relevant tools
- Knowledge of relevant channels and their individual strengths to focus on
- Flexibility and quick response time to changing circumstances
- Streamlining time-consuming tasks such as campaign management, troubleshooting and, reporting.
Trackier helps you break away from previous campaign structures despite their success or lack thereof by giving you data that answers the following questions:
- Is your message reflecting the interest of your target group?
- Is your previously defined target group still relevant to your marketing efforts?
- Is someone else in the market better addressing the needs of your target audience?
Answering these questions is the only viable way of creating advertising campaigns that will work every time.
Who is Trackier helping?
Ad tech encompasses a plethora of analytics and digital tools. Trackier as a complete Ad Tech solution caters to the needs of Brands, Advertisers, Ad Networks, and Ad Agencies. Our ad technology products include but are not limited to monitoring systems, data management platforms, analytics software, and attribution solutions in the form of three products, Performance Marketing Software, Mobile Marketing Platform, and Partner Marketing Platform.
Our accurate data allow monitoring, adjusting, and refining of ongoing campaigns in real-time so you can get the most out of each advertising campaign. You can maximize the success of your campaigns through simplification, automation, and optimal campaign management.
We have developed focused solutions for top verticals, especially Igaming, E-commerce, BFSI, and EDTech. From coupon tracking for retailers to strict security protocols for our financial partners, Trackier has something for everyone.
Trackier is anything but a one-hit-wonder. We continue to grow with our data-driven optimization, questioning our procedures, and consciously tearing down structures to build a continuously evolving ad tech platform.
How to generate revenue with Ad Tech?
These are the three major players in Ad Tech:
- Ad Networks: The mediators between advertisers and publishers.
A media buying model can be selected and monetization can be granted accordingly.
The most common and effective models are:
- Cost per impression (CPI): Often tied with cost per thousand/cost per mile. It is usually preferred by ad publishers more than advertisers and can be combined with cost per click ratio.
- Cost per action (CPA): Applicable when the user directly interacts with ad content, thereby causing a conversion. This can be furthered into cost per install which directly deals with consuming the product.
- Cost per click (CPC): This is best used for contextual-based content.
- Cost per lead (CPL): Applicable when ad content helps put you in direct touch with consumers.
Products offered by Trackier
Ad tech is the umbrella term for the software and tools that help agencies and brands target, deliver, and analyze their digital advertising efforts. The most ambitious feature of Trackier as a complete Ad tech solution is its omnichannel marketing which enables it to target consumers across all channels from mobile, video, to desktop, and more.
Trackier is designed to help advertisers make better use of their budgets. Here are the three revolutionary products that Trackier has developed to deliver the right content at the right time to the right consumers, so you can maximize your ROI.
1. Performance Marketing Software
Trackier’s Performance Marketing Software is designed for you to create, automate, measure, and optimize all your marketing campaigns on one platform while providing you with actionable analytics so you can make better marketing decisions.
Here are some of the features provided by Trackier’s Performance Marketing Software:
- Real-time insights into your campaign and partner performance.
- Monetize traffic in real-time by setting up custom targeting parameters such as location, device, browser, traffic caps, and redirects.
- Recognize revenue-impacting fraud and overcome it with the help of pixel whitelisting.
- Capture unusual campaign behavior and unrealistic conversion timeframe thresholds.
- Privacy security with our GDPR efforts.
- Define KPIs for cost analysis, revenue, and lead status for better lead generation.
- Accumulate first-party data across all paid, earned, and owned digital marketing channels.
2. Mobile Marketing Platform
Trackier’s Mobile Marketing Platform helps app owners scale their business by providing them with next-gen attribution, full-funnel marketing data, and state-of-the-art anti-fraud features.
Here are some of the features provided by Trackier’s Mobile Marketing Platform:
- Obtain accurate insights across channels, platforms, and devices while preserving your customer’s privacy.
- Acquire reliable attribution data by measuring countless in-app events.
- Add web, TV, OTT, and out-of-store attribution to your mobile app attribution.
- Aggregate your costs by getting accurate ad spend data reporting all in one place.
- Calculate each campaign’s eCPI, eCPA, and ROI in real-time.
- Prevent fraud through cluster analysis, personalized validation rules, in-app fraud rules, and post-attribution fraud detection.
- Identify bots and protect yourself from attribution fraud with advanced in-app & CPA protection.
- Identify abnormal behavior patterns in partners to identify fraud and put a stop to it.
3. Partner Marketing Platform
Be omnipresent with the help of Trackier’s Partner Management Platform. Here are some of it’s features:
- Discover & onboard the right partners.
- Track your partners’ activities accurately.
- Optimize your marketing spend by understanding what generated the most ROI.
- Compare your partner’s goals to the KPI’s you set and choose the right payment model to pay according to contribution and not just clicks.
- Automate the collection, normalization, and aggregation of ad revenue data across monetization partners.
- Get attribution solutions to measure the impact of your marketing efforts.
- From human to bot fraud, protect yourself against any and all corruption.
What is Trackier striving to achieve?
Most Ad Tech solutions concern themselves with providing as many and as extensive datasets as possible. Trackier goes one step ahead to provide solutions that use automation to eliminate daily repetitive and mundane tasks that waste a marketer’s time.
Here are some of the tasks that Trackier can solve for you with just a few clicks:
- Transfer: Our API integrations allow prompt integrations with numerous advertisers so you can pull any amount of offers into tracking platforms and in-house solutions. You can set filters by country, OS, devices, currencies, and payout.
- Automate: We have automated the process of transferring and synchronizing data fully so you can get an accurate analysis of the results of your campaigns
- Campaign Optimization: We automate the process of adjusting your campaigns according to their CR so you get the maximum ROI.
- Configure: Set up rules for only the parameters you need to optimize your targeting.
Trackier as an Ad-Tech solution has brought strategic planning and media buying processes closer together. You can also achieve optimal campaign performance in real-time by combining your planning and sales efforts with Ad Tech solutions and automating them.