The writer and entrepreneur Seth Godin once said, “Marketing is a contest for people’s attention.” This statement rings true, especially during the holiday season and in relation to online marketing.
When marketing online, you are after more than just eyeballs, you want to capture people’s curiosity, and eventually their attention. With millions of websites online, this is not always an easy task, but there are a number of ways you can do it successfully. This holiday season, try these marketing tips for your business:
- Make Your Marketing Festive
Since it is the Christmas season and many people like to spread holiday cheer, you could and should tailor your promotional materials and advertisements to show your company’s Christmas spirit. You could change the wording on your ads, or the images on your blog, or even hold special Christmas-themed limited-time promotions.
When you begin to do this would be up to you, and it should be no later than December 1st, although many retail stores put out their Christmas displays at the beginning of November. Millions of people will give gifts this year, why shouldn’t some of them be from your company?
- Use Instagram Stories Ads
Instagram is a highly visual medium and therefore provides you with a great way to showcase whichever product or service you provide. Add in the fact that 15-25% of Instagram users swipe on links in paid Stories and you have an aesthetically appealing and efficient way to market your business during the holidays.
- Email Marketing
With the advent of this holiday season, many people have flocked to the internet to shop for their loved ones either on their phones or computers. While on those devices, they are likely to check their email. In 2019, there were 3.9 billion email users worldwide, and 293.6 billion emails were sent and received each day.
On top of that, email marketing consistently posts a stellar return on investment, likely due in part to most people getting a notification when they receive an email. It gets their attention.
- Take Stock with Online Reviews
Now would be as good a time as any to check the reviews of your product or service and assess how your company is doing.
Providing customers an avenue to give feedback like a rating system is a good first step, monitoring their feedback is a solid second step and responding to their reviews (especially the negative ones) is a valuable final step that shows past, present, and future customers that you care about their experience and satisfaction.
The other day I had a chat with my affiliate manager at Verve/DFO – we broke down how to look at offers for the holidays and even how to ask for offers in the coming year.
Have a listen.
While these minimal strategies can help with your holidays, it is the relationship we create with your connections like your affiliate manager. You can tell me and Mai can chat forever about a TikTok dance, while still getting the information I need to run a successful campaign.
Though this calendar year has been tough on everyone, this holiday season doesn’t have to be. If you make your marketing festive, implement ads with Instagram Stories, utilize email marketing, and take stock with online reviews, your business can thrive this Christmas.